Mahindra’s Sehat Ka Batua | A Unique CSR Initiative for Self-Diagnosis of Breast Cancer in India
Mahindra’s Sehat Ka Batua | A Unique CSR Initiative for Self-Diagnosis of Breast Cancer in India
Women in rural India have a unique habit to protect their money. They put their purse or “Batua” inside their blouses. Mahindra Rise partnered with Cancer Patients Aid Association to use this habit as a reminder to protect them from breast cancer. #RiseForGood
#BreastCancer #MahindraRise
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